APPROACH & AMBITION

STUDIO HIGHFIVESANDSTAGEDIVES believes in the power of learning through experience. Culture is something you do, something you live.

STUDIO HIGHFIVESANDSTAGEDIVES sees the impact of culture through storytelling and emotions for brands, people, and product!

STUDIO HIGHFIVESANDSTAGEDIVES believes in empowering brands, people, and product through culture credibility and culture intelligence.

STUDIO HIGHFIVESANDSTAGEDIVES leads by example, and fulfills the idea of an export of culture in an authentic way combining lifestyle, knowledge, and data.

89% of consumers consider a brand’s cultural relevance a key purchase consideration.*

85% say cultural relevance makes them either more loyal and/or more likely to consider switching brands.*

60% of Gen-Z state, that the cultural stream they feel they belong to, has an impact on which brands they like.**

*Source: adweek.com; “What You Need to Know About the Culturally Conscious Consumer“
**Source: the-ambition.com; “Ambition Score 2022“

My name is Amadeus “Ama” Thuener – I’m a Subculture Connaisseur & Communications Expert, working in Culture Marketing for more than 15 years!

I help brands understand, navigate, and connect with culture.

I’m a Cultural Strategist and Communications Expert across Culture Marketing, Brand Strategy, and Communications, specializing in translating cultural intelligence into strategic brand positioning and measurable business impact.

My work sits at the intersection of fashion, music, sport, lifestyle, and community, with a focus on how cultural ecosystems influence behavior, shape relevance, and create opportunities for global brands. I help companies understand culture not as a trend, but as a dynamic system of stories, movements, and communities.

Core expertise includes cultural strategy & analysis, brand positioning, strategic communications, community building, influencer & talent relations, social media strategy, and creative storytelling. I develop frameworks that turn cultural insight into brand relevance, audience engagement, and long-term community growth.

Beyond my work as team-lead in several leading communication agencies, I am a cultural curator, author, podcaster, and speaker, with deep roots in contemporary subcultures and media. I founded the first German-speaking sneaker and streetwear podcast OH, SCHUHEN! in 2018, created culture magazine GONE FISHING in 2025, and have contributed to leading culture and lifestyle publications including JUICE, TätowierMagazin, and Vice Media, and continue to explore one core question:

Why do certain cultural movements matter – and what can brands learn from them?

„Amadeus is one of Germany’s most creative leaders“ (TextilWirtschaft)
„Amadeus is a Street-Culture Expert!“ (FashionUnited)
„Amadeus is the Sneaker King!“ (Berliner Zeitung)

With STUDIO HIGHFIVESANDSTAGEDIVES, I build a Culture Marketing playground for all things I do and for all things I offer: Brand Consulting, Culture Communication, Culture Curation & Content Creation.

The set-up of STUDIO HIGHFIVESANDSTAGEDIVES consists of 3 stages:

  • Freelance – 1 expert
  • Additional – to an existing internal/external team
  • Crew leading – working together with a global partner agency, it is possible to upscale to any need
amadeus_ama_thuener

SERVICES

*CULTURE CURATION

  • Subculture & Community Insights
    Market analysis, trend scouting, insight sharing

  • Cultural Relevance Mapping
    Defining where and how brands can authentically participate in culture

  • Editorial set-up
    Building editorial outlets for creative storytelling

  • Long-term Community Building
    Creating sustainable brand–community relationships beyond short-term hype

*CONTENT CREATION

  • Editorial & Branded Storytelling
    High-quality content with journalistic depth across digital, print, and audio

  • Creator-led Content Concepts
    Formats built from creator DNA

  • Social-First Campaign Content
    Platform-native storytelling

  • Event, Panel & Live Content
    Concept, hosting, and content creation

*CULTURE COMMUNICATION

  • Cultural Storytelling & Narratives
    Developing authentic brand stories rooted in culture

  • PR & Earned Media Strategy
    Positioning brands in relevant media

  • Creator & Influencer Relations
    Relationship-driven communication instead of transactional influencer marketing

  • Market Entry & Cultural Launches
    Culturally sensitive brand and product launches in new markets

*BRAND CONSULTING

  • Brand Positioning & Cultural Strategy
    Defining brand relevance at the intersection of market, culture, and community

  • Go-to-Market & Growth Strategy
    Strategic guidance for launches, repositioning, and scale

  • Network Ecosystem Design
    Building bridges and opening doors

  • Senior-Level Sparring
    Trusted strategic partner for founders, CMOs, and leadership teams

GET IN CONTACT